Ethical
Design

7 core principles

What we create has a
real impact on society.

Acknowledging this fact and ensuring we stay true to our core beliefs is the purpose of Ethical Design.

Here are 7 core principles you can use to apply Ethical Design to your product:

Principle 1

Usability

Promote high usability over aesthetics.

Principle 2

Accessibility

Incorporate inclusive design since day 1.

Principle 3

Privacy

Customer trust is a function of how seriously you take privacy.

Principle 4

Persuasion

Balance genuine engagement vs. useless usage.

Principle 5

Focus

Use customer's attention wisely.

Principle 6

Sustainability

Respect our world. Is the only one we have.

Principle 7

Society

Take into account the complex ecosystem of a society.

Want to learn more about Ethical Design?

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