Ethical
Design
7 core principles
7 core principles
Principle 1
Promote high usability over aesthetics.
Principle 2
Incorporate inclusive design since day 1.
Principle 3
Customer trust is a function of how seriously you take privacy.
Principle 4
Balance genuine engagement vs. useless usage.
Principle 5
Use customer's attention wisely.
Principle 6
Respect our world. Is the only one we have.
Principle 7
Take into account the complex ecosystem of a society.
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