AI and Product
Management

Mental models for managing AI-driven products

Core principles for traditional tech products
vs. AI-driven products

What will not change?

We continue to design
solutions for
PEOPLE

Paradigm Shift on Customer Experience

Paradigm Shift: Batch processing to Command-based to Intent-based
Value creation Risks Metrics Features UX Decision logic Releases

Traditional
Tech Products

Mental model changes

Traditional Tech
Products
AI-driven
products
Product Focus Feature output + outcomes ⟶ Data quality + Context Awareness
User experience Command-based
(How to do it)
⟶ Intention-based
(What I want)
Decision logic Deterministic ⟶ Probabilistic
Release cycles Version-based + Releases ⟶ Continuous evolution
Risks Functional, user acceptance ⟶ Ethics, Biases, Fairness
Value creation Linear / based on throughput ⟶ Likely to be exponential

AI Products

Flywheel

AI Products Flywheel

AI Products Flywheel: Ethical learning, Enhanced AI capabilities, Customer Trust, Greater Adoption, Iterative value delivery, Customer + Business Outcomes, Context Awareness

Source: www.cesarrg.com

Read more: When Products Think: The AI Product Flywheel

Take-aways

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